
Deals, Deals, Deals: Meet Donna, 32
Stay-at-home mom
Current Century 21 Shopper
Visited Jersey Gardens store
“I’m a self-proclaimed professional couponer.”

ABOUT HER STYLE
On good days, I’m “mom cute.” Good fitting jeans, a cowel-neck sweater, booties.
But on most days, it’s all about comfort. And that means ath-leisure.
ABOUT SHOPPING
I’m looking for the diamond in the rough when I shop - a great piece that no one else has discovered. And I want it with a price so low, you can’t say no.
I love to shop, but these days I need to be in and out because I have a young son. When I’m shopping, it’s everyone else first, me last.
It’s hard to find “mom” styles that are still cute and curvy.
I’ll hit every deal and coupon site before I buy.
ABOUT C21
I see 90% off signs all over the place, but nothing is actually 90% off.
Part of the store is too young for me; part is too old for me. What about mom fashion?!
I can find the same merchandise for less…like at Burlington.

MAKE DEALS MORE ACCESSIBLE
I start by writing down deals I see online. Then, I know where I’m going to go once I get to that mall. I have the coupons ready to go. But, I am not a member of Century 21, and I don’t see many deals from them. I don’t think I’ve ever had a Groupon offer for them, and they're not really on RetailMeNot. I always find gold, but it’s expensive.
A SINGLE CLEARANCE SECTION PLEASE
I see another clearance rack over there. I look around for the clearance sign when I shop. Unfortunately, they don't have them together because I just saw another clearance section over there. So confusing.
C21 WISHLIST
I go where the coupons are. Offer them please!
If you’re gonna be a discount retailer, be a discount retailer…have low prices. I can find cheaper goods elsewhere.
Make it easy to shop with my young son – not just wide aisles and shopping carts -- make it fun for him too.
Draw me in with displays I can’t resist; C21’s displays are too generic today.

ME, ON TAPE.
Please click here to learn more about my story and my wishes.