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Notice Me: Meet Alissa, 27

Non-profit event coordinator, visual arts fanatic

Visited Downtown Century 21 Store

Lapsed C21 Shopper

“I don’t want to have clothes that everyone else has. My biggest fear is someone showing up in the same outfit as me.”

HER STYLE

HER STYLE

I got best dressed in high school. Today, my friends like to see what I’m wearing when we go out.

I wear things that are simple but a bit edgy. I’ve been taking more fashion risks lately.

I wear things people like. Everyone likes a compliment!

I choose what works best for my body type, so I’ll go conservative if it’s more flattering.

ABOUT SHOPPING

ABOUT SHOPPING

Brands are important. Once I find a brand that fits my body type and is good quality, I’ll keep looking at the new collections they create.

I look to stores like Intermix and Revolve to introduce me to new designers and trends.

I tend to browse online, but I like to try things on, so I’m more likely to buy in person. I’m 5’2,” so I need to see how it fits, and I typically have to get things altered.    

I follow bloggers like Something Navy, Sincerely Jules, and Elyse Walker to discover trends and for pairing outfits. I like when they tag brands, so I can follow the ones I like.

COMPETITOR HIGHLIGHT

COMPETITOR HIGHLIGHT

You never know what you’re going to find at Nordstrom Rack. You can’t expect anything, but you could randomly hit a gold mine. There’s a sense of competition when you’re shopping there.

ABOUT LOYALTY PROGRAMS

ABOUT LOYALTY PROGRAMS

I love Nordstrom’s credit card perks. I’m a Level 4 member, so I can get literally anything altered for free from Nordstrom or Nordstrom Rack. I also like that I earn gift cards and early access to sales. 

ABOUT C21

ABOUT C21

I used to go when I lived by the locations in the city. I haven’t been in about two years.

It’s large, like Macy’s. I like that Nordstrom Rack is smaller, and I know the exact section that I like, so I can see if there’s anything I like quickly and get out.

I like that there’s a café in case I want to grab a snack.

It’s fun to see some unique pieces and be exposed to brands I wouldn’t see at other places.

  It’s going to take a lot of work to find that gold here at Century 21, but it’s here…somewhere.

It’s going to take a lot of work to find that gold here at Century 21, but it’s here…somewhere.

C21 WISHLIST

C21 WISHLIST

Make it clear if the makeup is discounted.

The correct brands should be under the sign shown.

I don’t want to have to pick through miscellaneous racks.

The category names are confusing. “Contemporary” has a different meaning here.

Make the racks cleaner and easier to browse or I’m staying away.

The clearance section needs to be organized by style, color, size, etc.

I want to shop in areas with spot lighting, not fluorescent.

I don’t want to put designer clothes in a cart.

When things aren’t organized, it shows me employees don’t care.

The credit card should be a higher % savings.

I love the second-hand purses, but the pricing is not clear.

ME, ON TAPE.

ME, ON TAPE.

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