We are your three target segments.
The following offers a glimpse of our stories.
But first, we wanted to let you know that we firmly believe that progress comes through empathy. And empathy comes from genuine sharing and genuine paying attention. Like really paying attention. So here are our stories — unfiltered and hopefully ready to move you.
Love To Shop
Put simply, we love to shop. Diligently following trends naturally is a part of this, but really, we just enjoy all parts of the journey, especially finding a great deal. And it’s truly a magnificent one when we find the diamond in the rough that enables us to mix and match to our hearts' content.
A few key facts:
We are mostly female (74% vs. 61%)
We love to shop (66% vs. 40%)
We're browse-aholics (77% vs. 52%)
We prefer to shop alone (66% vs. 43%)
We shop C21 more than most (54% vs. 41%)
Notice Me
All eyes on us. Wherever, whenever we want to be seen. This means we’ve got to be on top of our game at all times. Accordingly, we're always on the prowl for the latest and greatest, always staying a step ahead of what’s next, and never afraid to go outside the box. Isn’t that what NYC is all about?
A few key facts:
We skew male (56% vs. 33%)
We want people to notice us (74% vs. 33%)
We keep up with NYC trends (86% vs. 41%)
We're the first to wear trends (64% vs. 24%)
We're not shopping C21 much (21% vs. 30%)
Deals, Deals, Deals
Shopping is a simple equation for us: price, price, price. Everything else can be sacrificed for the thrill of hunting for a deal.
A few key facts:
We're mostly female (77% vs. 60%)
We look for the best prices (79% vs. 47%)
We're not into brands (79% vs. 47%)
We shop during sales (54% vs. 36%)
We shop C21 an avg amount (41% vs. 44%)
ABOUT BOVITZ, INC.
Who are we, and what are we doing? Great question.
We are researchers from Bovitz, Inc., a research firm headquartered in Los Angeles. We believe in putting people first. This means giving humans, every type of human, a powerful voice. A voice to not just influence business decisions, but to change the very course of them. You see, we find how often that voice is ignored in favor of the bottom line unacceptable. Profits and people’s needs don’t have to be on opposing teams.
So, we’re in the business of standing up for people. We offer truth, sympathy, needs, frustrations, hopes and dreams on behalf of all walks of life. We hope this ethos motivates you, inspires you to fight for good – in your job, in your personal life, in your very soul.
With all this in mind, this project embodies this very heartbeat. How can we take something so everyday, so routine as shopping for clothes and transform the experience into one that makes people’s lives better and more enjoyable? We believe it’s possible, and moreover, it’s sorely needed. From crowded stores, to feeling like a number and totally un-valued, to simply not finding something that's "me," many of us just don’t realize there's something better out there for us. We don’t realize that shopping for clothes doesn't have to just be about the hunt, that it can create self-worth, connection with others, and even transcendence. So we’re on a mission; will you explore with us and join us?