
Love To Shop: Meet Siddarth, 32
WeWork Building Director, Aspiring Musician
Lapsed Century 21 Shopper
Visited Downtown Manhattan store
"I'm practical yet daring. My stores should be as well."

ABOUT HIS STYLE
I go for high-quality basics that bring versatility to my wardrobe and will last a long time.
I flair it up over the weekends though. Black skinny jeans + a military jacket are my go-to’s.

ABOUT SHOPPING
I have go-to stores by clothing type – Uniqlo for jeans, Banana + JCrew for shirts.
Stores that are funky get me going – a bright environment, spacious, intentionally curated, coffee; basically, a celebration of your clothes.
Shopping is a social experience. Friends. Food + drinks. Laughs. Make a day of it.
HAVE GOOD WINDOW GAME
I tend to like stores that have a good window display with outfits that I like. It tells me a lot about that store.

ABOUT C21
I don’t want to dig through racks to find a great item. I want it basically staring me in the face.
Love Next Century! Now, it just needs more men’s gear and events.
Sell me on your brands! I want to learn what the brands I’m unfamiliar with are all about.
EASY DOES IT
I don’t want to dig through racks to find a great item. I want them to be very clearly organized, and I want the item to be staring me in the face. If not, it just becomes tiring, like I’m wasting time.

I wouldn’t say Century 21 stands out at all. It’s interchangeable with any department store.
C21 WISHLIST
I want to learn more about your ethical business practices.
Feature a few items to make it feel like a more curated experience.
Learn my preferences online so that I can get a more personalized experience.
Do something visually unique with the store environment, something that makes C21 feel special.
Professional stylists would be great!

ME, ON TAPE.
Click here to watch some videos and learn more about my wishes.