We ignore the signs for the most part. They're either confusing, not relevant to us, or plain misleading.
There’s so many Clearance signs that they become white noise. They should only be placed above the clearance section.
“Up to 90% off” feels gimmicky and misleading.
There’s way too many credit card advertisements, and the point system looks super confusing.
The rewards program signage doesn’t break through visually or in its benefits.
Love the price comparisons on the tags that show how much I'm saving! Do that on everything!
Add price ranges on all the signs that are on top of the racks, so I know what price to expect in each section.