Personalization and control over info are the name of the game.
We want personalized emails. Usually, 1x a week feels right. Beyond deal info, we mostly want style inspiration tailored to our personal preferences.
Big photos and Instagram ads get our attention!
Offer reviews filtered by size and body type.
Show us items based on our viewing/cart behavior.
Offer homepage customization to increase relevancy.
Bubble up brands, styles, and designers we often purchase from C21 across digital platforms.