We haven't really heard of Next Century. Moreover, the entrance doesn’t stand out. And women aren’t going to the men’s section to find it.

When you do walk in, no one is welcoming or telling us if we're even allowed to be here.

The music, lighting, and vibe are more engaging than the regular store. It makes us want to linger.

It’s not expected of C21, but we're impressed and love that a big department store is trying something different.

It’d be cool if they featured local NYC artists, bands, etc.

We'd come to listen to an entrepreneur, designer, celebrity, etc.