We like a lot of the brands Century 21 carries. They should tout them more and make them easier to find in the store!
We may try a new brand here, though it depends on the quality. We usually end up Googling the brand in store to find out.
Some additional brand storytelling would be helpful. This might include stories of their purpose and mission, craftsmanship, and ethical business practices.
Carrying the Ivanka Trump brand causes discomfort for some of us, but it doesn't deter us from shopping at C21.
We’re drawn to brands and stores that are focused on reducing their footprint – recycling, fair trade, fabric donations, charity, etc.